10 SEO Tools to Rank #1 on Google SERP in 2024
Search engine optimization (SEO) is crucial for driving organic traffic to your website and ranking higher in search results. With more than 63,000 searches per second on Google globally, ranking higher in search results can lead to exponential growth for your business.
As we step into 2024, staying on top of the latest SEO best practices is key to outranking your competition.
In this article, I share the top 10 SEO tools I recommend to help you optimize your website, track its performance, research competitors, and ultimately rank #1 on Google.
This comprehensive list has something for everyone, whether you’re an SEO beginner looking for starter tools or an expert seeking more advanced features.
Why You Need SEO Tools
Before jumping into the list, let me first explain why SEO tools are a must-have in your digital marketing toolkit:
- Save time: SEO tools automate many tedious and repetitive tasks like keyword research, backlink analysis, technical audits etc. This gives you more time to focus on high-level strategy.
- Gain insights: The detailed reports and data these tools provide give valuable insights to refine your approach. You can identify new opportunities and fine-tune your efforts.
- Increase productivity: The automation, time-savings and insights mentioned above significantly boost your productivity. You get more high-impact work done in less time.
- Measure success: With built-in trackers and analytics, SEO tools help you monitor rankings, traffic, conversions and other key metrics to gauge ROI.
- Stay ahead: SEO trends do change quickly, and the right tools ensure you always stay updated with the latest best practices.
Now let’s get into the list of my top recommended SEO tools:
SEMrush is an all-in-one digital marketing toolkit for SEO, content marketing, competitive research, PPC, and social media marketing. Trusted by over 7 million users.
With SEMrush, you can:
- Conduct in-depth keyword research to optimize your web pages
- Perform competitive analysis to benchmark your performance against industry rivals
- Identify backlink opportunities and build high domain authority links
- Fix on-page SEO issues through detailed site audits
- Track important SEO KPIs like rankings, traffic, links using rank tracking
The detailed insights from SEMrush will equip you with the right information to tweak your SEO strategy for top rankings on SERPs.
Pricing: SEMrush has a free version but advanced functionality requires premium plans starting at $99/month. They offer custom quotes for large enterprises too.
- Keyword research
- Competitor analysis
- Backlink analysis
- Site audits
- Rank tracking
- Marketing automation
- Campaign management
- Traffic analytics
- Local SEO optimization
- Integrations with Google tools
Regarded as SEMrush’s #1 competitor.
Since 2011, Ahrefs has helped over 500,000 users grow their search traffic through robust SEO tools like:
- Site Explorer: Analyze backlinks, discover link building options
- Content Explorer: Unearth trending topics and underserved niches
- Keyword Explorer: Identify low competition keywords using search volume and CPC data
- Rank Tracker: Track keyword rankings across Google and 130+ search engines
Ahrefs lets you research competitors, find SEO gaps, and build an industry-leading link profile – all from one dashboard.
I particularly find immense value in Ahrefs’ link building capabilities. Their link intersection tool which lets you find common backlinks between domains is invaluable for link building.
Pricing: Ahrefs has a 7-day $7 trial for basic features. Paid plans start at $99/month for the starter pack.
- Backlink checker
- Site explorer
- Keyword research
- Rank tracker
- SEO audits
- Content gap analysis
- Link intersect & compare
3. Google Search Console
Formerly called Google Webmaster Tools, Google Search Console is a free must-have platform for webmasters. It gives you insider access to how Google bots crawl, index and rank your site.
With Search Console, you can:
- View Googlebot crawl stats to diagnose indexing issues
- Submit XML sitemaps for better index coverage
- Identify fixing mobile usability errors
- Detect manual actions needed to reinstate lost rankings
- Uncover bad links impacting your site’s page experience
Regularly monitoring key reports in Search Console gives you the information edge to stay ahead of Google’s algorithm updates this year.
No SEO toolkit is complete without Google Search Console (GSC). neglecting GSC is essentially flying blind in SEO.
Pricing: 100% free
- Indexing errors
- Crawl stats
- Manual actions
- Links to your site
- Page speed insights
- Mobile-friendliness checks
Pro Tip: Link Search Console with Google Analytics for deeper insights from your user data.
Moz is home to some of the most powerful SEO tools available, including:
- Keyword Explorer: For expansive keyword research
- Rank Tracking: To track website’s Google rankings
- Link Explorer: To analyze your backlink profile
- Page Optimization: For detailed on-page recommendation
Moz also offers premium tools tailored specifically for local SEO. Leverage these to pull in more localized search traffic.
Moz’s Link Explorer does provide a vast amount of link data, boasting over 40 trillion links. It offers insights into any website’s authority and link profile, including linking domains, most valuable pages, anchor text, and Domain Authority
Pricing: 30-day free trial, then paid plans start at $99/month
- Keyword research
- Rankings tracker
- Site crawler
- Link index
- On-page optimization checker
Next up is,
SERanking provides robust SEO capabilities through actionable reports on:
- Keyword rankings: Current vs historical positions
- SEO visibility: Against top pages rankings competitors
- Website audits: Site health checks revealing optimization needs
- Backlink analysis: To quantify link equity for a site
- Link building: To identify impactful linking options
SERanking helps uncover quick site fixes and long-term SEO opportunities for driving higher visibility.
SE Ranking delivers these SEO and marketing functionalities without the complex interfaces. Its easy learning curve makes on-page optimization, rank tracking, link building and search visibility analysis a breeze even for beginners.
The tool also plays well with others through Zapier integrations. You can connect it to over 5000+ web apps including Google Analytics, Search Console, Google Sheets, Slack etc. This allows extensive customization to suit your unique needs.
Pricing: 14-day free trial, paid plans from $19/month
- Keyword rank tracker
- Website auditor
- Competitor keyword analysis
- Backlink checker
- Traffic analytics
6. Google Keyword Planner
Part of Google Ads, Google Keyword Planner is designed primarily for PPC ads, but the Google Keyword Planner still offers invaluable SEO insights unavailable elsewhere. Here’s why it deserves a spot on this list:
- Keyword ideas: Based on seed keywords
- Search volume: Monthly estimates for keyword variants
- Competition: Analyzing existing paid ads competition
- Suggested bid: Estimating what others are bidding
- Expected clicks: Forecasting potential traffic
These insights help fine-tune your PPC bidding strategy to maximize campaign performance.
The monthly searches and competition metrics are pure gold, providing accurate search volume estimates you won’t find in other tools. This data can guide your targeting of high-potential keywords that you would have otherwise missed.
- Monthly searches – Find search volumes for keywords
- Competition – Glean competitor PPC bid data
- Related keywords – long-tail alternatives
- Ad tests – Estimate costs for search campaigns
7. Google Analytics
As Google’s free web analytics platform, Google Analytics offers deep visibility into:
- Traffic sources: Direct, paid, organic, referrals
- Top landing pages: Best entry points
- Bounce rates: Identifying pain points
- Conversion funnels: Pinpointing drop offs
- Sales tracking: Ecommerce transactions monitoring
Google Analytics shows exactly how visitors discover and interact with your site – providing you with the knowledge to further optimize user experience.
You can connect GA with over 1000+ marketing platforms through integrations. This makes centralized data reporting and analysis seamless.
- Traffic volume & sources
- Location demographics
- Page analysis
- Conversion tracking
- Custom dashboards & reporting
Pro Tip: Install Google Analytics early on even before launching your website to track progress from day one.
8. Answer the Public
Answer the Public is an ingenious tool that visually maps out people’s key questions around search terms through:
- Question grouping: Categorizing by theme
- List segmentation: Splitting broader topics
- Data filtering: Adjust based on location, time frames
These real questions directly from the public will give you endless inspiration for creating engaging, helpful content that ranks.
I love using Answer the Public early in my content planning process. The snapshot it provides of trending user queries guides my overall angle and messaging.
Pricing: Free plan with 3 searches/day, paid plans with more searches start at $5/month
- Auto-suggest keyword data
- Question mining
- Discussion prompts
- Headline ideas
Pro Tip: Use Answer the Public insights to draft in-depth blog posts, videos, and other media.
9. Yoast SEO
The Yoast SEO plugin supercharges your WordPress site’s SEO through:
- On-page optimization: Title, meta description customization
- Content analysis: Readability, length, keyword checks
- XML sitemaps: For better indexability
- Redirect manager: To fix broken links
- Link suggestions: Identifying impactful link insertion points
With robust features designed by SEO experts, Yoast makes optimizing your WordPress site effortless.
It neatly bridges the gap between technical performance and content optimization – both crucial for high rankings.
Pricing: Free Basic Version, Premium plans start at $99/year
- Readability analysis
- XML sitemaps
- Meta description & title builder
- Focus keyword optimization
- OpenGraph enhancements for social
- SEO analysis and suggestions
10. Screaming Frog
The Screaming Frog SEO Spider does the heavy-lifting part of technical SEO through detailed:
- Site audits: Crawling every page to uncover issues
- Redirect chains: Identifying broken links
- HTML validation: Ensuring code accuracy
- Sitemap generation: Supplementing indexation
- Analytics integration: Importing critical reporting data
What sets Screaming Frog apart is its JS rendering capabilities for dynamic websites. Unlike most tools that only analyze HTML code, it also executes page scripts to see the page as Google does. This uncovers optimization areas around page load speeds, structured data markup, canonical tags etc.
You get granular visibility over your site’s health to diagnose and resolve problems affecting SEO.
Pricing: The free version is limited to 500 URLs per crawl, paid plans from $259/year allow more URLs.
- Page speed testing
- HTML, CSS, image analysis
- Link depth indicators
- URL discovery and audits
- File export
Using Multiple Tools
As you can see, there is no shortage of sophisticated SEO platforms available to level-up your search visibility.
While these individual tools have their unique strengths, adopting a combination throughout your optimization workflow will improve your SEO results.
Here is a simple 4 step framework on how to do this:
Implementing the right strategy combined with these SEO tools, position and brings you one step closer to the #1 spot on SERPs.
Also, be sure to keep up with SEO trends and the latest best practices.